Account Development (KAD)
The retention and growth of important customers
is at the very heart of business success. You only need to
lose one or two to feel the effects on the bottom line. At
the same time, it is these key customers that offer the greatest
potential for the future growth and security of your business.
In recognition of this, Imonic have developed
KAD, a model designed to help you get more from your
high value customers. A fixed cost solution, KAD is
ideal if you don't want to cherry pick individual services
but are looking for an approach that gets the fundamentals
in place for a chosen selection of strategically important
The model has proved to be extremely popular
among clients to date, since it offers predefined stages,
a known time plan and measurable results - for a fixed cost
How does it work?
The model has several stages as outlined
allows you to choose those customers of highest value to work
Customer Feedback and Benchmarking.
This stage surveys the interactions between your business
and its customers, in order to measure your performance in
each area and benchmark it against the competition.
Customer Driven Improvement.
The model divides the feedback gained from your customers
into three areas: Quick Wins (things you can do for immediate
impact), Process Improvement (areas of change that will benefit
other customers too) and Preference Management (looks at doing
business the way your customer wants to). Refer to process
improvement and preferences
pages for further detail.
This process measures the effects your actions have had on
your customers, and highlights any changes in their perceptions
of you compared to the competition.
For a quick glimpse of how important
your key customers really are, visit the interactive
and downloads section to project growth and retention
effects for your own business.