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CRM Specifications

The term CRM (Customer Relationship Management) has been hi-jacked by the software industry so that today it is most commonly associated with software programmes and those that sell them. Although the capability and flexibility of such software can contribute much to the effectiveness and day to day working of customer management processes, customer relationship management is actually about far more than IT enablement.

You don't have to look far to find research claiming high rates of failure and a lack of return on investment (ROI) from CRM software implementation projects. This is why Imonic can help you identify exacting requirements for CRM software systems, at the same time as improving the clarity of objectives and defining measures of success along the way.

The result is the provision of a CRM specification which increases the client's ability to achieve "fixed cost" projects and ensures any system implemented actually adds value and gives a positive return on investment.