Our purpose in life is to "stop your customers walking",
then work with them and motivate them (through performance improvement and increased
value) to "GROW" their business with you.
Most organisations suffer significant costs to attract new customers; Philip Kotler,
the prolific marketing author states "the cost of attracting a new customer
is estimated to be five times the cost of developing the equivalent revenue from
a current customer", (Marketing Management, 9th Edition, 1997).
This is the fundamental principle that underpins Imonic's techniques and models.
It is simply more cost effective to grow a business from existing customers than
adding new ones. Additionally, not maximising "efforts for" and hence
"returns from" an organisation's key customers is in our mind simply
Do the sums for yourself; calculate the effects on your
overall profitability by growing your key accounts. Also, calculate the impact
on your profits of losing a key account or two.
Calculate Key Account Growth Impact
Calculate Key Account Loss Impact
At Imonic, we are committed to helping our customers maximise
growth, increase their "share of wallet" and build a targeted base of
high value customers. In a nutshell, we aim to help you succeed with your customers
through our range of leading edge tools and techniques, developed through research
and proven through practice and results.
As customers are not created equal, our focus is to identify those customers of
yours, which have the potential to deliver maximum value through partnership with
your organisation. At the same time, these customers then benefit from greater
interest and knowledge you have of their business, the positioning of dedicated
and skilled support resources, and the improved service you inevitably begin to
At Imonic, we can prove that the theory works across many sectors and organisations
e.g. we have successfully achieved 27.2% revenue growth for a local customer in
just one year across 20 of there key accounts.
How does it work for me?
The level and depth of our involvement depends on various factors e.g. work you
have already undertaken, the type and calibre of resources you employ and most
importantly what it is you wish to achieve.
Imonic are not one of the growing number of "touchy feely" consultancies,
instead we concentrate on applying processes and quantitative measurable techniques
that our clients can repeat and sustain long term. Whilst our research and techniques
pay due regard to behavioural theory, they are predominantly economically based.
Within this site you'll find many helpful resources, including links to research,
hot tips, presentations and demo features. And feel free to contact
us at any time to set up a face-to-face meeting.