Imonic - What we do
 
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Our Work in Pharm
What we do?

Our purpose in life is to "stop your customers walking", then work with them and motivate them (through performance improvement and increased value) to "GROW" their business with you.

Most organisations suffer significant costs to attract new customers; Philip Kotler, the prolific marketing author states "the cost of attracting a new customer is estimated to be five times the cost of developing the equivalent revenue from a current customer", (Marketing Management, 9th Edition, 1997).

This is the fundamental principle that underpins Imonic's techniques and models. It is simply more cost effective to grow a business from existing customers than adding new ones. Additionally, not maximising "efforts for" and hence "returns from" an organisation's key customers is in our mind simply wasteful.


Do the sums for yourself; calculate the effects on your overall profitability by growing your key accounts. Also, calculate the impact on your profits of losing a key account or two.


At Imonic, we are committed to helping our customers maximise growth, increase their "share of wallet" and build a targeted base of high value customers. In a nutshell, we aim to help you succeed with your customers through our range of leading edge tools and techniques, developed through research and proven through practice and results.

As customers are not created equal, our focus is to identify those customers of yours, which have the potential to deliver maximum value through partnership with your organisation. At the same time, these customers then benefit from greater interest and knowledge you have of their business, the positioning of dedicated and skilled support resources, and the improved service you inevitably begin to deliver.

At Imonic, we can prove that the theory works across many sectors and organisations e.g. we have successfully achieved 27.2% revenue growth for a local customer in just one year across 20 of their key accounts.

How does it work for me?

The level and depth of our involvement depends on various factors e.g. work you have already undertaken, the type and calibre of resources you employ and most importantly what it is you wish to achieve.

Imonic are not one of the growing number of "touchy feely" consultancies, instead we concentrate on applying processes and quantitative measurable techniques that our clients can repeat and sustain long term. Whilst our research and techniques pay due regard to behavioural theory, they are predominantly economically based.

Within this site you'll find many helpful resources, including links to research, hot tips, presentations and demo features. And feel free to contact us at any time to set up a face-to-face meeting.